Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: Wikipedia) Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be […]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. Relevance It’s critical that you build an audience that is relevant to what […]
Easy Ways Nonprofits Can Use Content Curation
Content curation is the act of collecting, filtering and sharing the best information on a specific topic.The best content curators also add their own spin to the article, blog post or video that they share, explaining why it is important to their community and why they chose to share it. Welenia Studios created a great […]
Content Curation Good and Bad
There’s so much content out there! Content curation can be a useful service to help your audience make sense of it all and also is central to driving social media. But you should also use original content to drive prospects to your website and convert leads. It’s how you rank higher in search, build your […]
Content Strategies for Boring Brands
How should you get people to take interest in a boring brand? The solution is to find an authentic theme, apply creative imagination and tell your story in a way that will attract and retain people’s attention. What was widely perceived to be boring could become inspiring or at least interesting to a group of […]