Why Invest in Content Marketing? Content marketing costs 62% less than traditional marketing. (source: Leaders West ) 60% of people are inspired to seek out a product after reading content about it. (source: Leaders West ) 78% of consumers believe that companies providing content are interested in building good relationships. (source: All Twitter ) Blogs […]
Google sponsors tool to test your website speed
WebPagetest is an open source project that is primarily being developed and supported by Google as part of their efforts to make the web faster . The online version at www.webpagetest.org is run by the WPO Foundation for the benefit of the performance community with several companies and individuals providing the testing infrastructure around the […]
50 Stats You Need to Know About Content Marketing
As a marketer, you know content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable. Key Points Content marketing is taking over the marketing industry Blogging creates more traffic and more […]
The content marketing matrix infographic
Brainstorm on content ideas to engage customers and encourage sharing. When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO. Think through the dimensions of different content based on how your audience might think and what you’re trying to […]
LinkedIn Expands Blogging Capability
If you have career advice to share, LinkedIn announced it is gradually opening up its publishing platform to all users, giving everyone the opportunity to blog. LinkedIn launched an Influencers platform in 2012 for big-name businesspeople to share their career insights. It showcased posts on topics such as leadership, innovation, successes, and failures from people […]