The best brands have a person who continually advocates the brand, the brand champion. The best brands have a person who continually advocates the brand and is the living embodiment of the brand promise. An immediate perception of the brand comes to mind when you hear any one of their names. They are three of […]
What is Bounce Rate
Bounce rate is the percentage of visits that go only one page before exiting a site. These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. Clicks the back button Closes the browser Types a new URL Does nothing There are times when […]
Inbox to Content Marketing Machine
Your inbox can be one a data warehouse of content ideas and information for curation. Many emails are a few words long. However, the key is that you are creating a lot more content than you realize. While the content is different than a blog post, you can build a solid writing foundation by practicing […]
Build A Contextual Marketing Strategy For Brand Loyalty
A contextual marketing strategy using industry market drivers and social influencers to build brand loyalty – is a good way to achieve competitive advantage. Delivering the right experiences to consumers, matches the right technology drivers with the right social influencers. That is where the value proposition is formed, for example: Redbox transformed the DVD rental […]
How To Use Infographics and PR Releases that Google also Likes
There seems to be an endless race between Google and SEO professionals. Most of us are probably always testing new and different ways to get ahead with our Search Engine Optimization efforts. We need to deliver on getting those websites ranked high and increase traffic, so we’ll try all kinds of tactics and methods to […]