Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is through marketing. Now, if a company wants to take their success to new heights, they need to […]
We May Be Driving and Living in Alexa’s World
Why We May Soon Be Driving and Living in Alexa’s World Unless Google or Apple’s will say I do! Amazon’s voice assistant has wormed herself into our lives, and into much of the culture beyond, When Amazon unveiled Alexa three and a half years ago, it was roundly jeered. Now, against all expectations, even […]
During the 2016 US election you might have followed Russian Hacker Fake News
Facebook has a new tool that will inform if you followed Russian Hacker propaganda or as Trump puts it, Fake News. In a stark admission that Russia probably did influence the 2016 US election, amongst other events (hello Brexit), the tech giant will now tell you if you like or follow a page from a […]
Tips from the Top Ten Inspirational Books
Tips from Ten Inspirational Books Find Your Element by Ken Robinson Start With Why by Simon Sinek Purple Cow by Seth Godin Tipping Point by Malcolm Gladwell Getting Things Done by David Allen The Seven Habits Of Highly Effective People by Stephen Covey The 4-Hour Workweek by Tim Ferriss The Innovator’s Dilemma by Clayton Christensen […]
Three steps to great Influencer Marketing
Influencer marketing delivers results with a great ROI, yet many small businesses don’t know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of influencer marketing campaigns will involve creating content in partnership with an influencer. This may […]