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Home/News/Content Marketing Predictions 2016

Content Marketing Predictions 2016

Peek into the content marketing crystal ball and see what industry experts predict for the new year.

“In 2016, content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills,” states Ann Handley, author of Content Rules and Everybody Writes.

Companies will increase their investments in content marketing. “As they continue to refine their strategy, they will see this investment pay off through a higher number of sales-ready leads”.

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source:www.marketingprofs.com/chirp/2016/29167/content-marketing-predictions-for-2016-infographic

Curated December 3, 2018

Filed Under: News Tagged With: ads, content, content marketing, leads, marketing, pr, strategy

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Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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