Bounce rate is the percentage of visits that go only one page before exiting a site. These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. Clicks the back button Closes the browser Types a new URL Does nothing There are times when […]
Inbox to Content Marketing Machine
Your inbox can be one a data warehouse of content ideas and information for curation. Many emails are a few words long. However, the key is that you are creating a lot more content than you realize. While the content is different than a blog post, you can build a solid writing foundation by practicing […]
Build A Contextual Marketing Strategy For Brand Loyalty
A contextual marketing strategy using industry market drivers and social influencers to build brand loyalty – is a good way to achieve competitive advantage. Delivering the right experiences to consumers, matches the right technology drivers with the right social influencers. That is where the value proposition is formed, for example: Redbox transformed the DVD rental […]
How To Use Infographics and PR Releases that Google also Likes
There seems to be an endless race between Google and SEO professionals. Most of us are probably always testing new and different ways to get ahead with our Search Engine Optimization efforts. We need to deliver on getting those websites ranked high and increase traffic, so we’ll try all kinds of tactics and methods to […]
What Marketers Say About Content Curation
Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers. Asked how many pieces of content a company needs to share/curate, survey respondents most common response being 10 pieces of content. Nearly half of marketers surveyed (45%) say they are unable to meet their curation […]