Emails may be the best way to reach an affluent inbox, with 49% of respondents saying they had or were likely to opt in to receiving emails from a luxury brand. However, digital didn’t appear to play a major role in US affluent internet user research or purchase processes when buying luxury items. Just 22% […]
The Missing Ingredient for Measuring Content Marketing
Content marketing is now a way of life for businesses. It’s one of the primary ways marketers generate and nurture leads, establish thought leadership, build their brands, expand their social following, and engage with and retain customers. Content marketing has certainly arrived. But with increased budget comes increased scrutiny from executives and higher-ups. It’s now […]
8 Winning Headline Strategies
Headline formulas and the psychology behind them 1. Surprise Surprising headlines are winning headlines because our brains love novelty. The brain’s pleasure centers like unpredictable pleasant things, compared to expected pleasant events. We may subconsciously prefer an unpredictable experience over what we think we want. 2. Questions Questions are powerful in the brain because they […]
What is Bounce Rate
Bounce rate is the percentage of visits that go only one page before exiting a site. These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. Clicks the back button Closes the browser Types a new URL Does nothing There are times when […]
Inbox to Content Marketing Machine
Your inbox can be one a data warehouse of content ideas and information for curation. Many emails are a few words long. However, the key is that you are creating a lot more content than you realize. While the content is different than a blog post, you can build a solid writing foundation by practicing […]