PR (Photo credit: Niuton may) The PR blogs you should be reading: PR Squared is a blog by Todd Defren, a principal at SHIFT Communications, which focuses on conversations about social media and marketing. Brian Solis, Principal of FutureWorks, gives insights into the convergence of PR, Traditional Media and Social Media at his popular blog. Peter Shankman’sblog […]
Facts Tell and Stories Sell
Market (Photo credit: Miroslav Petrasko (hdrshooter.com)) According to a recent CMI & MarketingProfs study, 93% of marketers use content marketing for different tactics. But it’s not just quantity that wins. Individual buyers have to sort through a lot of information to make decisions and the marketers that can make the experience of information discovery, consumption and next […]
Quotes from Seth Godin on Marketing
It makes good business sense to market the way your customers wants to be marketed to. Those are our top 10 quotes from Seth Godin – See more at: http://socialmediaimpact.com/top-10-best-quotes-seth-godin-pr-marketing/#sthash.dkisKMa2.dpuf It makes good business sense to market the way your customers wants to be marketed to, here are 10 quotes from Seth Godin: 1: “Marketing […]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: Wikipedia) Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be […]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. Relevance It’s critical that you build an audience that is relevant to what […]