Influencer Marketing in 2017 results from a survey of top marketers across industries how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often done together. Top reasons marketers use influencer marketing: 89% to create brand content 77% to drive engagement 56% to drive traffic […]
influencer marketing
Influencer Marketing Tools used by industry experts
A list of the favorite Influencer Marketing tools used by Industry Leading Experts Over 40 experts reveal the best Influencer Marketing tools to build and manage a campaign, an expert roundup of the top most Influencer’s in the Industry. Buzzsumo is among the most popular tools and is used to identify influencers in a niche […]
The New York Times acquires influencer marketing agency HelloSociety
The New York Times, like other local news organizations, is getting into the digital marketing game. If you can’t beat them, join them, or buy them The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in […]
Dell is winning fans with Influencer Marketing
Brands’ relationships with influencers are becoming more important, especially on social media. Dell is winning fans by building real hand picked relationships to capitalize on social’s most sought-after leaders Creating longstanding, deep, and mutually-beneficial relationships with social influencers which they manage. Influencers need to clearly see what kind of relationship it is, and the value […]
Are marketers stuck in an influencer marketing ‘tactical trap?’
A majority of brand marketers are stuck in a “tactical trap” with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of Influence 2.0 report evaluates the current state of IM within leading enterprises and predicts the strategic evolution of the […]