7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)by Staff | October 30, 2018In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice “tack-on” to your advertising budget. Influencer marketing in…
influencer marketing
The Key Influencer Marketing Challenges and How to Overcome Them
Influencer marketing has become the industry’s hottest go-to strategy – just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you ‘simply cannot live without’. Brands are investing big budgets in influencer marketing,…
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]
Use Lifestyle Content to Revamp Your Marketing Strategy
Disney knows what its customers love and that’s just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing. The media company satisfies its audience by posting behind-the-scenes movie footage and crafting engaging blog content that hooks readers. This works because Disney knows how to balance two […]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide […]