Robotic Assisted Newspapers use Algorithms that often rely on metrics like Facebook shares, tweets, and comments. Does that mean its content will be the stuff that publishers call content, instead of real journalism? An algorithm that uses social media metrics to curate its content is the equivalent of giving equal control of editorial to anyone […]
8 Winning Headline Strategies
Headline formulas and the psychology behind them 1. Surprise Surprising headlines are winning headlines because our brains love novelty. The brain’s pleasure centers like unpredictable pleasant things, compared to expected pleasant events. We may subconsciously prefer an unpredictable experience over what we think we want. 2. Questions Questions are powerful in the brain because they […]