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Amplified Content Marketing

by Michael Stuart

You are here: Home / News / Robotic Newspapers?

Robotic Newspapers?

Curated April 23, 2014 by Michael Stuart

robot-standingRobotic Assisted Newspapers use Algorithms that often rely on metrics like Facebook shares, tweets, and comments.

Does that mean its content will be the stuff that publishers call content, instead of real  journalism?

An algorithm that uses social media metrics to curate its content is the equivalent of giving equal control of editorial to anyone in your audience. Yet, nearly every major media company is already using algorithms to highlight high-quality or trending content.

The popular publication Guardian uses an algorithm but the main selection parameters beyond length appear to be social media shares and comments.

An automated process for distributing and filtering stories to the people who want them has:

  1. Amazing entity extraction and semantic analysis: knowing what a story is about and how it relates to other stories;
  2. Quality assessment: Is it of interest generally? To leaders in your niche?
  3. Machine Learning: Is it of interest to you based on your history?

A lot of people don’t realize that machines have been helping writing news for years.

Source: http://www.fastcolabs.com/3029354/whos-afraid-of-a-robotic-newspaper-editor

Filed Under: News Tagged With: content, content marketing, influencer marketing, Social Media

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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