In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]
Top Content Creators use the title “How a Brand Does Something”
Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience Why this content model works | (name-jacking) Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement […]
Three steps to great Influencer Marketing
Influencer marketing delivers results with a great ROI, yet many small businesses don’t know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of influencer marketing campaigns will involve creating content in partnership with an influencer. This may […]
Master influencer marketing and grow your brand
Influencer Marketing in 2017 results from a survey of top marketers across industries how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often done together. Top reasons marketers use influencer marketing: 89% to create brand content 77% to drive engagement 56% to drive traffic […]
Influencer Marketing Tools used by industry experts
A list of the favorite Influencer Marketing tools used by Industry Leading Experts Over 40 experts reveal the best Influencer Marketing tools to build and manage a campaign, an expert roundup of the top most Influencer’s in the Industry. Buzzsumo is among the most popular tools and is used to identify influencers in a niche […]