APIs become a primary customer interface for technology-driven products and services and a key channel for driving revenue and brand engagement. One can think of the API Economy emerging initially as a series of strong individual ecosystems around valuable individual APIs — each of which has its own growing customer or partner user base. There […]
6 steps to your Marketing Plan
You want to go into next year confident that you’ll contribute to the revenue goal. Here are 6 steps to include in your planning process with New tactics, content, channels and the next big ideas. The 6 Steps to Marketing Planning Step 1 – Revenue Planning Define the plan for how you are going to […]
24 Helpful Digital Marketing Tips
Tips for digital marketing and how you can use them: Women use Pinterest four times more often than men do. As you are crafting a marketing message for Pinterest, keep in mind that your audience is going to be about 75% women and 25% men. Instagram can now boast more than 55 million photos being […]
How Do I Become a Curator?
It takes about 10 minutes to become a content curator, but patience and dedication to become a great one. “To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individuals working online. Someone whose job it is not to create more content, but to […]
Scale Your Content Marketing Strategy
Below are 10 steps you can follow to scale your content marketing strategy to fuel more efficient, effective, and plentiful content creation. 1. Create your initial content marketing strategy If you haven’t already done so, create a documented content marketing strategy that aligns with your organizational goals. Align content production with business goals and buyer […]