Robotic Assisted Newspapers use Algorithms that often rely on metrics like Facebook shares, tweets, and comments. Does that mean its content will be the stuff that publishers call content, instead of real journalism? An algorithm that uses social media metrics to curate its content is the equivalent of giving equal control of editorial to anyone […]
8 Winning Headline Strategies
Headline formulas and the psychology behind them 1. Surprise Surprising headlines are winning headlines because our brains love novelty. The brain’s pleasure centers like unpredictable pleasant things, compared to expected pleasant events. We may subconsciously prefer an unpredictable experience over what we think we want. 2. Questions Questions are powerful in the brain because they […]
Reasons Great Content Gets Cut
A lot of people say great content is in short supply, even though many good writers and content creators are out there. A lot of great content doesn’t make the cut because it also needs marketing, and many a good content creator does not a marketer make. Some reasons even the best content doesn’t pan […]
Secrets To Great Content Marketing
What’s the secret to doing effective content marketing? How frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities. Here are three key questions that you should ask yourself before executing a content marketing campaign: 1. Is your content marketing useful? Every consumer is being faced with […]
Make Your Blog Stand Out
Write compelling content that people want to read and the exposure will take care of itself. Tips to help you be compelling: Be Controversial People love controversial topics, regardless of whether they agree with what you have to say. Top 10 Lists The reason they air these so often is because people love lists. They’re […]