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by Michael Stuart

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Home/News/Work Hard to Create Great Content

Work Hard to Create Great Content

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing.

  • Content marketing creates brand loyalty by engaging current customers and attracting new ones.
  • It gives your company a voice and positions your brand as the expert in your field.
  • Producing great content increases sales and customer referrals and offers a strong ROI (return on investment).
  • It’s a time-tested marketing method that consistently increases the value of your brand.

10 ways to get more readers 
1.Post good content regularly 2.Make your posts shareable 3.Use content curation tools 4.Accept guest posts 5.SEO 6.Edit and proofread before you publish 7.Link building 8.Email marketing 9.Break up long posts 10.Use social media

10-ways-to-get-more-eyeballs-on-your-posts

Via: visual.ly/10-ways-get-more-eyeballs-your-posts

Curated December 23, 2014

Filed Under: News Tagged With: ads, best practices, blog, brand, content, content marketing, curation, Email, Facebook, google, loyalty, marketing, pr, publishing, SEO, SMO, Social Media, Trends, Visual, website, Websites

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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