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Amplified Content Marketing

by Michael Stuart

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Port Aransas Real Estate, Port Aransas Vacation Rentals, Beach HomesCinnamon Shore weathered the economic recession and three hurricanes with leads that kept coming, thanks to Amplified Content Marketing.

  • ACM helped Cinnamon Shore stay in front of qualified buyers with a superior digital marketing strategy.
  • ACM laser-targeted buyers and renters and bought advertisement only where those well-qualified customers live on the internet.
  • ACM presented customers with appropriate sales and rentals landing pages that captured their contact information and delivered it to a CRM.

The results? Cinnamon Shore survived the recession and thrived, with landing pages increasing leads by nearly 600 percent.

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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