According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
Attracting Audience Attention
How to Attract an Audience with Creating Captivating Content To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social … [Read more...]
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
Artificial Intelligence For Marketing
Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is … [Read more...]
Best Social Media Automation Tools to Boost Traffic
What are the Best Social Media Automation Tools to Better Reach My Audience? The internet is chalk full of tools that are useful in this arena. Many sites exist to make your life easier by taking some of the burdensome work off of your shoulders. … [Read more...]
The State of Big Data
The 2015 edition of Gartner's conversation-provoking "Hype Cycle for Emerging Technologies." Big Data was poised to tumble into the Disillusion, when early interest wanes and vendors either step up and deliver or drop out. But Big Data was nowhere … [Read more...]
A Better Way for Social Sharing on WordPress Websites
Content with relevant images or content with visually stimulating images, is likely to generate 94% more views and shares on social networks, than content without appropriate images.While adding an image is an easy task, what you need to keep in … [Read more...]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over … [Read more...]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. … [Read more...]