ElectricityMaine was a startup entering the ultra-competitive deregulated utility market with no digital strategy and a very simple web site that was not scalable.
Amplified Content Marketing developed a comprehensive digital strategy to bootstrap Electricity Maine and rapidly increase customer signups.
- ACM provided marketing services including SEO, Paid Search (PPC), Social Media, Analytics, Web Design, Content Development & Brand Management.
- ACM got the word out and Electricity Maine grew from start-up to over 250K customers in less than two years.
- ACM obtained organic results of #1 ranking for the most relevant search phrases.
- ACM obtained paid results of 15% CTR, 30% Conversion Rate and $15 CPA.
Ongoing improvements include: Integrated marketing systems (APIs) with campaign metrics for real-time ROI.