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Amplified Content Marketing

by Michael Stuart

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ElectricityMaine was a startup entering the ultra-competitive deregulated utility market with no digital strategy and a very simple web site that was not scalable.

Amplified Content Marketing developed a comprehensive digital strategy to bootstrap Electricity Maine and rapidly increase customer signups.

  • ACM provided marketing services including SEO, Paid Search (PPC), Social Media, Analytics, Web Design, Content Development & Brand Management.
  • ACM got the word out and Electricity Maine grew from start-up to over 250K customers in less than two years.
  • ACM obtained organic results of #1 ranking for the most relevant search phrases.
  • ACM obtained paid results of 15% CTR, 30% Conversion Rate and $15 CPA.

Ongoing improvements include: Integrated marketing systems (APIs) with campaign metrics for real-time ROI.

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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