HTTPS is just another signal that is being added to more than 200 others. While security is very important, HTTPS is far of greater importance for sites that are processing orders or acquiring user data when visiting. Google will be releasing the best practices soon enough, but in the meantime here are some basic tips […]
Forbes Shifts to Digital Strategy
Forbes accepted a $475 million bid from an International Investors group based in Hong Kong. A first for the 97-year-old industry spearhead, as the Forbes family has owned the company over its near-century long tenure. This is the key to a new, refreshed generation of strong media presence for the publication. The Forbes family is […]
Keller Williams switches to Gmail for its 93000 agents
One of the largest real estate franchises, Keller Williams, moves to Google business apps for its 93000 agents. The realty is transitioning its agents to Internet-based Google email, calendar, storage and collaboration software. Ensuring that agents could access their work and collaborate from any device was a big factor in the move (pun intended). Google […]
25 Essential PR Bloggers
PR (Photo credit: Niuton may) The PR blogs you should be reading: PR Squared is a blog by Todd Defren, a principal at SHIFT Communications, which focuses on conversations about social media and marketing. Brian Solis, Principal of FutureWorks, gives insights into the convergence of PR, Traditional Media and Social Media at his popular blog. Peter Shankman’sblog […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]