One of the largest real estate franchises, Keller Williams, moves to Google business apps for its 93000 agents. The realty is transitioning its agents to Internet-based Google email, calendar, storage and collaboration software. Ensuring that agents could access their work and collaborate from any device was a big factor in the move (pun intended). Google […]
25 Essential PR Bloggers
PR (Photo credit: Niuton may) The PR blogs you should be reading: PR Squared is a blog by Todd Defren, a principal at SHIFT Communications, which focuses on conversations about social media and marketing. Brian Solis, Principal of FutureWorks, gives insights into the convergence of PR, Traditional Media and Social Media at his popular blog. Peter Shankman’sblog […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]
Events to Fuel Your Content Marketing
There are bloggers, influencers, associations, and even media companies that are launching or hosting ongoing events to serve your audience’s informational needs. Rather than just being a participant, some of these events could be strategic content marketing assets that you can purchase and own. Most marketers do not have this kind of experience and could […]