While enterprises throughout the world have embraced the concept of digital transformation, these transitions are often less successful than one would expect. According to a 2020 study from BCG, only 30 percent of transformations met or exceeded their target value and resulted in sustainable… Read more
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The Explosive Growth Of Influencer Marketing, The Law And Future Trajectory
Influencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant milestone. According to Insider Intelligences’ first projection, influencer marketing spending in the United States would top $3 billion in 2021 and $4 billion the… Read more
4 content marketing strategies to get top talent excited about your company
While the labor shortage is causing problems for U.S. companies right now, unemployment remains high, so we have lots of open opportunities and workers without jobs. According to Indeed, though, that may change as we enter the fall season and more people feel a greater sense of urgency to return… Read more
How to Speed Up Your Digital Transformation
The pandemic has given many organizations an unexpected crash course in digitalization. While much progress has been made — from hardware and infrastructure to updated work processes and a rejuvenated corporate culture — many organizations are confronting the question of how to integrate… Read more
How to Maximize Your Influencer Marketing Investment
All consumer-oriented businesses today know that they must be active on social media to stay relevant. As a result, social media marketing has overtaken traditional advertising as the prime channel for connecting with potential customers. Indeed, many organizations now believe that social media is by far the most effective marketing channel. Read more