A contextual marketing strategy using industry market drivers and social influencers to build brand loyalty – is a good way to achieve competitive advantage. Delivering the right experiences to consumers, matches the right technology drivers with the right social influencers. That is where the value proposition is formed, for example: Redbox transformed the DVD rental […]
How To Use Infographics and PR Releases that Google also Likes
There seems to be an endless race between Google and SEO professionals. Most of us are probably always testing new and different ways to get ahead with our Search Engine Optimization efforts. We need to deliver on getting those websites ranked high and increase traffic, so we’ll try all kinds of tactics and methods to […]
What Marketers Say About Content Curation
Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers. Asked how many pieces of content a company needs to share/curate, survey respondents most common response being 10 pieces of content. Nearly half of marketers surveyed (45%) say they are unable to meet their curation […]
Tips on creating content for your website
The link between #seo and content creation is now established by many experts in the field. This means you have to to write content that is more valuable to your audience, and not just content using specific keywords that you want to rank for on the search engines. There is now a much greater emphasis […]
10 best practices for more effective content curation
Content Curation objectives help you focus on keeping a broader prospect network engaged with value-added content and increase awareness. Be intentional about your themes and topics Pull from a consistent set of sources Use an automated queuing and distribution system Always give credit back to the publisher Post across channels to increase reach and awareness […]