Most of these posts are simply trying to explain social media and tech trends to non-users, check out these ways to do that without being condescending: Address What Confused You Try and remember what specifically confused you about a social network, and address that when explaining it to a non-user. If the first time you […]
Your Content Curation Cheat Sheet
If you keep tabs on the latest social media marketing trends, you probably already know that content curation is where it’s at in terms of getting your brand out there in a non-invasive, non-promotional way. It’s how industry leaders establish themselves as authorities in their respective fields. Fill Your Feed One of the biggest obstacles […]
SEO Insight On Google’s New Algorithm
Hummingbird is a definite expansion of Google’s semantic capability evident at the search interface level that reveals, significantly, two things, said David Amerland, search engine expert and author of Google Semantic Search. First, Google has increased its ability to deal with complex search queries which means that it also has got better at indexing entities […]
Why Some Companies Will Never Win With Content Marketing
Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of advertising, when brand messaging was one-way communication. We have entered the age of transparency, brought on by social media. When the brand message is inconsistent with the consumer experience, the disparity is quickly exposed. Content marketing […]
Social Media Optimization (SMO) Is The New SEO
SEO includes Social Media signals these days. The concept of SMO has been kicked around for a while, but much like SEO it’s always been kind of a gray area, a moving target. How do you optimize what people are sharing on Facebook and Twitter, and Google+? How do you control what people see when […]