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by Michael Stuart

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What is Micro Data?

Curated January 8, 2015 by Michael Stuart

Micro Data (like RDFa and Microformats) is a form of semantic mark-up designed to describe elements on a web page e.g. review, person, event etc. Micro-Data This mark-up can be combined with typical HTML properties to define each item type through the use of associated attributes. For example, ‘Person’ has the properties name, url and title – attributes can be applied to HTML tags to describe each property: Read Everything You Need to Know about Rich Snippets at  Micro Data & Schema: Guide To Generating Rich Snippets.

Tools

  • Structured Data Testing Tool – Google
  • Schema Creator – Raven Tools
  • Schema.org & Micro Data Generator – microDATAgenerator
  • Markup Validation Tool – Bing
  • Rich Snippets Testing Tool Bookmarklet – AJ Kohn
  • The Semantic Web Index – Sindice

Useful Resources

  • The Type Hierarchy – Schema.org
  • Rich snippets submission form – Google
  • HTML Microdata – W3C
  • Schema.org FAQ – Google Webmaster Help
  • getSchema.org
  • An SEO’s guide to schema.org – Raven Tools
  • Schema.org – Why You’re Behind if You’re Not Using It – SEOmoz
  • Rich Snippets for Local Search – Google
  • Microformats & Schema.org – Real life Use Cases – SEOmoz
  • The Lowdown on Structured Data & Schema.org – Your Questions Answered – SEOmoz
  • Creating Video Sitemaps for each Video Hosting Platform – Distilled
  • Schema.org Library – Search Engine Land
  • How To Use Schema.org Markup for Your Videos – Koozai
  • Google’s New Data Highlighter – TechCrunch
  • Google’s Data Highlighter and a view into the future of SEO – Seer Interactive
  • Schema 101: How To Implement Schema.org Markups To Improve SEO Results – Search Engine Journal

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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