This mark-up can be combined with typical HTML properties to define each item type through the use of associated attributes.
For example, ‘Person’ has the properties name, url and title – attributes can be applied to HTML tags to describe each property:
Read Everything You Need to Know about Rich Snippets at Micro Data & Schema: Guide To Generating Rich Snippets.
Tools
- Structured Data Testing Tool – Google
- Schema Creator – Raven Tools
- Schema.org & Micro Data Generator – microDATAgenerator
- Markup Validation Tool – Bing
- Rich Snippets Testing Tool Bookmarklet – AJ Kohn
- The Semantic Web Index – Sindice
Useful Resources
- The Type Hierarchy – Schema.org
- Rich snippets submission form – Google
- HTML Microdata – W3C
- Schema.org FAQ – Google Webmaster Help
- getSchema.org
- An SEO’s guide to schema.org – Raven Tools
- Schema.org – Why You’re Behind if You’re Not Using It – SEOmoz
- Rich Snippets for Local Search – Google
- Microformats & Schema.org – Real life Use Cases – SEOmoz
- The Lowdown on Structured Data & Schema.org – Your Questions Answered – SEOmoz
- Creating Video Sitemaps for each Video Hosting Platform – Distilled
- Schema.org Library – Search Engine Land
- How To Use Schema.org Markup for Your Videos – Koozai
- Google’s New Data Highlighter – TechCrunch
- Google’s Data Highlighter and a view into the future of SEO – Seer Interactive
- Schema 101: How To Implement Schema.org Markups To Improve SEO Results – Search Engine Journal
