The increasing usage of social media in an always-on world has created a big issue for brands with a decrease of attention span.
Which social media post length gets the best attention and creates the most interactions?
The Correlation Between Social Media Post Length And The Resulting Interactions
Looking at the average interactions per post numbers for Facebook, Google+ and Twitter, shorter posts get more engagement.
- For Google+ 156 characters is the optimum length of a post update for the most engagement.
- For Twitter 22 characters is the optimum length of a post update for the most engagement.
- For Facebook 16 characters is the optimum length of a post update for the most engagement.
Where the number of interactions is defined as the sum of likes, comments and shares. Posts with this length are mostly 2 or 3 words, maybe a very short sentence.
Best times to post:
Read more: Research: Short Posts On Facebook, Twitter And Google+ Seem To Get More Interactions