Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of advertising, when brand messaging was one-way communication. We have entered the age of transparency, brought on by social media. When the brand message is inconsistent with the consumer experience, the disparity is quickly exposed. Content marketing […]
Social Media Optimization (SMO) Is The New SEO
SEO includes Social Media signals these days. The concept of SMO has been kicked around for a while, but much like SEO it’s always been kind of a gray area, a moving target. How do you optimize what people are sharing on Facebook and Twitter, and Google+? How do you control what people see when […]
10 Content Marketing Growth Hacks
Content marketing is all about growth, Creating, publishing and sharing valuable content with your audience is a surefire way to gain What turns content marketing into content hacking? It’s all about leveraging user behavior and the content you are sharing for major growth. It’s a new twist on an old story. One of the earliest […]
The Future of Infographic Marketing
Why did infographics become so popular and why does this form of media continue to be an effective content marketing vehicle? 1. Visual marketing is easier to absorb. We are visual creatures and able to absorb visual elements quite easily. 2. Media outlets love infographics. Larger media outlets love info-graphics because they drive engagement. 3. […]
Shorter Posts On Facebook and Google Get More Interactions
The increasing usage of social media in an always-on world has created a big issue for brands with a decrease of attention span. Which social media post length gets the best attention and creates the most interactions? The Correlation Between Social Media Post Length And The Resulting Interactions Looking at the average interactions per post […]