Content marketing is all about growth, Creating, publishing and sharing valuable content with your audience is a surefire way to gain
What turns content marketing into content hacking? It’s all about leveraging user behavior and the content you are sharing for major growth. It’s a new twist on an old story.
One of the earliest examples of growth hacks came from Hotmail in the late nineties. In order to grow its user base, the Hotmail team added the intriguing bit of text “PS: I Love You. Get Your Free Email At Hotmail” to the bottom of every email Hotmail users sent out.
- The link directed the reader back to the Hotmail homepage. Many signed up for a Hotmail account of their own, making this a viral way to spread the word about the email service.
- In less than a year, Hotmail would boast more than 12 million email accounts, thanks, at least in small part, to this clever little growth hack.
Guest blogging is another great example of content hacking. With roots established long before social networking gained momentum, guest blogging was one of the first ways that bloggers were able to create link-backs to their own blogs, providing tremendous Google juice.
Content hacking isn’t new, but it emphasizes our need to look beyond the traditional publish-and-share model of content marketing.
Too often, we fail to measure and optimize our marketing methods to better enable the traffic and growth that we need to compete.
Here are 10 content hacks that we can all start using right away:
1. Create Stronger Calls To Action
2. Gamify Your Blog
3. Make Sharing Easier
4. Offer A Free E-Course
5. Test Share Button Positions
6. Write 25 Awesome Headlines
7. Create Longer Copy
8. Grow Your Google+ Audience
9. A/B Test Your About Page