With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the challenge is in providing the right level of data to the right audience, while delivering key insights […]
The Future Of Marketing Automation
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. Marketing Automation Market Share (Source: Datanyze) A key contributor to the current state […]
Maximize Your Influence
Influence is key to getting your message through to consumers, and to influence them you have to be someone they want to hear from. With content marketing, you can establish yourself as a thought leader or expert by curating and serving up the latest and greatest information from around the web on your site. “We […]
Increase Your Frequency
Delivering your message frequently to customers is difficult but essential in closing a sale. Blasting potential customers with emails and digital ads that baldly peddle your product could cause potential buyers to tune you out. Content marketing cuts through the clutter of messages and consumers’ own preoccupations — breaking down walls between businesses and their […]
Extend Your Reach
For a content marketer, reach means finding a larger audience for your product and touching those consumers along a broader spectrum of the buying cycle. Consumers begin thinking about big buying decisions as much as years in advance – in the cases of big-ticket items like vacation homes or luxury cars. To reach and influence those […]