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Amplified Content Marketing

by Michael Stuart

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Consumer Certainty: Driving Digital Transformation

Curated March 10, 2022

There has been so much written over the last two years about the consumer’s great shift to digital – and PYMNTS has contributed our fair share to that subject. Many of those storylines have documented the what and the how of that shift: how many people are shopping online or ordering from aggregators or working […]

Filed Under: News Tagged With: people, story

What’s Your Story?

Curated August 21, 2019

Brand storytelling is an art and a science, and in today’s world it had better be highly strategic. Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time.  Five steps to help tell your story 1: […]

Filed Under: News Tagged With: ads, brand, content, Conversion, leads, story, top, Trends

Younger generations are actually better at telling news from opinion than those over age 50

Curated March 7, 2019

According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake News: Sources that intentionally fabricate information, disseminate deceptive […]

Filed Under: News Tagged With: content, events, generate, google, linkedin, people, pr, quotes, Social Media, spam, stories, story

What’s Your Story?

Curated January 11, 2019

Brand storytelling is an art and a science, and in today’s world, it had better be highly strategic.   Storytelling should convey not only what a company does, but who it is, and why—as well as tap into the emotions of its readers all at the same time.       Five steps to help […]

Filed Under: News Tagged With: ads, brand, business, content, Conversion, leads, pr, story, success, Trends

Attracting Audience Attention

Curated January 10, 2019

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an […]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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