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by Michael Stuart

You are here: Home / News / Are marketers stuck in an influencer marketing ‘tactical trap?’

Are marketers stuck in an influencer marketing ‘tactical trap?’

Curated November 2, 2018 by Michael Stuart

A majority of brand marketers are stuck in a “tactical trap” with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of Influence 2.0 report evaluates the current state of IM within leading enterprises and predicts the strategic evolution of the practice.

Filed Under: News Tagged With: brand, influencer marketing

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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