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by Michael Stuart

You are here: Home / News / Digital transformation: 4 ways to achieve real change

Digital transformation: 4 ways to achieve real change

Curated December 6, 2021 by

While enterprises throughout the world have embraced the concept of digital transformation, these transitions are often less successful than one would expect. According to a 2020 study from BCG, only 30 percent of transformations met or exceeded their target value and resulted in sustainable…

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Filed Under: News Tagged With: pr, success

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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