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Amplified Content Marketing

by Michael Stuart

You are here: Home / News / ‘Not there yet’: Amazon is a looming giant in influencer marketing

‘Not there yet’: Amazon is a looming giant in influencer marketing

Curated March 7, 2019 by Michael Stuart

Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own…

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Filed Under: News Tagged With: amazon, brand, influencer marketing, influencers, people

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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