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Amplified Content Marketing

by Michael Stuart

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Social Media and Content Marketing

Curated November 8, 2018 by Michael Stuart

Marketing a business online is hard work – there is simply too much content, too much competition fighting for people’s attention. So, how do you stand out? It all starts with research. If you want to stand out, then you need to understand your audience, the people they follow, the content they like and the conversations they’re having online.

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Filed Under: News Tagged With: business, content, people, Social Media

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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