Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment.
Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your audience.
- There are no shortcuts when it comes to developing genuine trust with your customers. Building trust should be a primary goal for virtually every business, and is a helpful guiding imperative as you start building out an influencer strategy.
- Brands are looking to gain reach and visibility with targeted audiences. But it’s not just about getting in front of those people; it’s about the perception of your company’s association with the influencers in question. It’s also about trusted voices delivering messages with expertise and credibility in a time when buyers are increasingly wary of advertising and marketing messages.
- A strong influencer candidate already has trust equity built up with their (your) audience. They speak knowledgeably and persuasively on topics that align closely with your business. They’ve developed a sturdy reputation in their industry or niche that holds weight with the people who follow it.