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by Michael Stuart

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Trust Impact of B2B Influencer Marketing

Curated June 5, 2019 by Michael Stuart

 

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. 

Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your audience. 

  • There are no shortcuts when it comes to developing genuine trust with your customers. Building trust should be a primary goal for virtually every business, and is a helpful guiding imperative as you start building out an influencer strategy.
  • Brands are looking to gain reach and visibility with targeted audiences. But it’s not just about getting in front of those people; it’s about the perception of your company’s association with the influencers in question. It’s also about trusted voices delivering messages with expertise and credibility in a time when buyers are increasingly wary of advertising and marketing messages.
  • A strong influencer candidate already has trust equity built up with their (your) audience. They speak knowledgeably and persuasively on topics that align closely with your business. They’ve developed a sturdy reputation in their industry or niche that holds weight with the people who follow it.

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Filed Under: News Tagged With: content, influencer marketing, pr

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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