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You are here: Home / News / How Content Marketing Can Fuel Your Thought Leadership Program

Curated November 8, 2018 by Michael Stuart

How Content Marketing Can Fuel Your Thought Leadership Program

When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert. Research supports that there is a strong, positive relationship between consumer trust, brand loyalty and increased customer referrals. In fact, 84 percent of B2B decision makers start the buying process with a referral, and customer disloyalty can stunt growth by 25-50 percent.

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Filed Under: News Tagged With: brand, content, loyalty

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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