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Amplified Content Marketing

by Michael Stuart

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Optimization Potential for Your Content Marketing to Serve Different Goals

Curated March 7, 2019 by Michael Stuart

Optimization Potential for Your Content Marketing to Serve Different Goals Any business that has a website needs content. Content marketing is the easiest and cheapest method to acquire visitors and ultimately, customers. However content can be optimized for different goals a business might…

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Filed Under: News Tagged With: business, content, website

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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