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Amplified Content Marketing

by Michael Stuart

You are here: Home / News / Sales Teams Need to Stop Focusing on the Customer Funnel

Sales Teams Need to Stop Focusing on the Customer Funnel

Curated March 16, 2023

For the past half-century, buying has been framed as a hierarchy of effects: moving a prospect from awareness to interest to desire to action. The AIDA formula and its variants are the basis (often, the unconscious basis) for customer-acquisition activities in most firms. It’s an inside-out…

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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