It’s hard work to build great content that: people want to read people remember and will be motivated to share helps increase your reach How do you build great content when you’re not the expert? You bring in experts and tools that can work like a factory to produce content that meets their strategy. This […]
What is A/B Testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject […]
Content Marketing How to Build an Audience
If you’re interested in marketing your business online (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere you look, or listen. Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is […]
Facebook Paper for Content Marketers
The new, critically lauded, Facebook app has arrived. Here’s how to write for it. Facebook launched its newest mobile app: Facebook Paper last month. How is Paper Different from Facebook? Paper’s biggest distinction is its clean, visual look. As apps, features and functions have been added to Facebook over the years, it’s grown more and […]
SEO: the evolving search landscape of 2014 and beyond
Learn what the evolving real estate search landscape means for your online visibility and lead generation in this discussion featuring Patrick Ambron, CEO and co-founder, BrandYourself; Jeb Griffin, director, strategy and product management, Re/Max; Nikesh Parekh, CEO, ActiveRain; and 1000Watt Consulting’s Joel Burslem. Nice discussion on Google’s algorithm changes over the past few years, from Penguin through […]