Content Marketing 2014 Benchmarks, Budgets and Trends by the Content Marketing Institute and MarketingProfs A documented content marketing strategy makes a difference: 84 percent of marketers who say they are ineffective at content marketing said they have no documented strategy. Marketers who have a documented content strategy are far more likely to consider themselves effective […]
What is Amplified Content?
Delight your audience while extending your reach, frequency and influence. The Amplified Content Marketing solution organizes and automates your efforts to create, publish and distribute original content; in addition to, helping you discover and curate content from influential sources. Creating engaging and interesting content is just part of the effort, you also have to get it […]
Maximize Your Influence
Influence is key to getting your message through to consumers, and to influence them you have to be someone they want to hear from. With content marketing, you can establish yourself as a thought leader or expert by curating and serving up the latest and greatest information from around the web on your site. “We […]
Increase Your Frequency
Delivering your message frequently to customers is difficult but essential in closing a sale. Blasting potential customers with emails and digital ads that baldly peddle your product could cause potential buyers to tune you out. Content marketing cuts through the clutter of messages and consumers’ own preoccupations — breaking down walls between businesses and their […]
Extend Your Reach
For a content marketer, reach means finding a larger audience for your product and touching those consumers along a broader spectrum of the buying cycle. Consumers begin thinking about big buying decisions as much as years in advance – in the cases of big-ticket items like vacation homes or luxury cars. To reach and influence those […]