A key to online success is the connections you build with Influencers. Online, the people you need to connect to the most are those who have the most influence over your audience and they can often be bloggers. Bloggers can sometimes attract massive audiences that follow not just their blogs, but also their digital footprint. They […]
influencer marketing
Ways to Engage Your Social Media Influencers
A segment of a social network (Photo credit: Wikipedia) 4 Ways to find those who could influence for your brand Talk to your sales side Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key stakeholders within these organizations may be the right route to gain both influencers […]
What Three Years of Data Tells Us About Picking Influencers
As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. Influencer roles throughout the decision process (Photo credit: Wikipedia) How does one pick an influencer? Many platforms and tools try to identify and quantify influencer metrics such as: Relevance Reach/Audience Quality […]
Storytellling Infographic
Connect on a deeper psychological level Content marketing creates opportunities for brands to develop storytelling in new ways. Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories. Finding the right story will activate part of the brain to listen, absorb and transpose it into their […]
Use Buyer Intent to Write Better Copy
How marketers create content Most of the time the process probably looks like this. You conduct keyword research, pick few you think might do, create personas you’d be writing for, come up with exact topics and then, set off to write. In other words, you create content based on what you think your audience wants. […]