If you are in business, generating leads has to be a top priority. If you’re not already using the internet to help generate leads, then you’re wasting your website as an asset. You can’t start the process of turning a blog into a lead generating powerhouse without a blog. Before you publish your first post, […]
Why Story Matters to Brands
Why Story Matters to Brands An overview of how marketing is really a story. Every brand has a story whether it is intentional or not. Marketers need to know their audience and how to tell stories that matter. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo […]
Be Your Own Brand Champion
The best brands have a person who continually advocates the brand, the brand champion. The best brands have a person who continually advocates the brand and is the living embodiment of the brand promise. An immediate perception of the brand comes to mind when you hear any one of their names. They are three of […]
What is Bounce Rate
Bounce rate is the percentage of visits that go only one page before exiting a site. These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. Clicks the back button Closes the browser Types a new URL Does nothing There are times when […]
Inbox to Content Marketing Machine
Your inbox can be one a data warehouse of content ideas and information for curation. Many emails are a few words long. However, the key is that you are creating a lot more content than you realize. While the content is different than a blog post, you can build a solid writing foundation by practicing […]