Empire Avenue on Facebook (Photo credit: stevegarfield) While searching for ways to increase my social media influence, we found a new idea for growing social with Empire Avenue, a social media game where you play with virtual money and influence. By linking your social media profiles to the account you can increase your influence. This […]
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Succeed With Content Curation
No longer do marketers write purely promotional material and blast it out across every channel, they now take the time to research and craft quality and valuable content for their target market to consume. The goal of today’s content marketers is to establish thought leadership, so that when the times come for a prospect to […]
Example Curation Sites You Will Like
When talking about Content Curation, people usually associate it with Huffington Post and BuzzFeed. There are many more, like these sites that do content curation with great headlines, point of view, quotes and attribution to the original source, and their articles get shared. LifeHacker was one of the first productivity blogs on the web. Curated […]
How to Build a Smart Inbound Marketing Strategy
Marketers the world over know how important inbound marketing has become over the last few years. What do you need for a decent marketing plan? Three things: a budget, resources, and reporting measures. What else? If you’re serious about marketing, which I hope you are, you’ll also need to hire a loyal marketing professional. Build […]
The Art of Raising Prices: Lessons from Amazon Prime
With the economy on the upswing, most companies are contemplating increasing prices. Amazon recently hiked the price of its Prime service, which includes two-day shipping, Kindle book loans, and streaming video. Raising Prime’s price is especially risky as it’s a key marketing conduit that draws in and engenders loyalty from customers. With a P/E ratio […]