A lot of people say great content is in short supply, even though many good writers and content creators are out there. A lot of great content doesn’t make the cut because it also needs marketing, and many a good content creator does not a marketer make. Some reasons even the best content doesn’t pan […]
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Secrets To Great Content Marketing
What’s the secret to doing effective content marketing? How frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities. Here are three key questions that you should ask yourself before executing a content marketing campaign: 1. Is your content marketing useful? Every consumer is being faced with […]
10 best practices for more effective content curation
Content Curation objectives help you focus on keeping a broader prospect network engaged with value-added content and increase awareness. Be intentional about your themes and topics Pull from a consistent set of sources Use an automated queuing and distribution system Always give credit back to the publisher Post across channels to increase reach and awareness […]
The content marketing matrix infographic
Brainstorm on content ideas to engage customers and encourage sharing. When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO. Think through the dimensions of different content based on how your audience might think and what you’re trying to […]
LinkedIn Moves to Dominate Content Publishing Podcast
LinkedIn is opening up its publishing program for all users! Listen to podcasts by Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. They talk about the big content […]